While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg blue colour, and a lime squeezed into the top of a beer ...

But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen Kwun Logos carry a peculiar, almost paradoxical burden of both inspiring loyalty and conveying novelty.

It’s hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all. Check out the transformations. Sponsored: Find a Qualified Financial ...

While many developers are worshiped by an army of dedicated fans, others are met with humble logo recognition while players hammer at the start button waiting for a main menu to appear.

The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins.

The upcoming Winter Olympics in Sochi are set to be the most lavishly expensive that the world’s ever seen, but you wouldn’t know it by looking at the logo. A spartan blue font sets out the ...

Its original designer shares humble origin story of the channel's changing logo, drawn with a Sharpie on a coffee cup. Designer Scott Nash explains how Nickelodeon's famous logo came to be — and ...