So revered is this humble hand wash that some say you can judge one's whole personality based purely on whether they have a bottle of the stuff sat atop the sink.

Sure, sure, the Centers for Disease Control and Prevention says you should wash your hands for 20 seconds, using lots of soap and friction. But when that recommendation meets poorly stocked public ...

While the brand didn’t manufacture the fame of its humble hand wash, it is grateful for it. ‘It spawned a visibility that brought people into our stores: people saw the soap as a product of worth.

Unlike liquid hand soap in traditional pumps, bar soaps often dry out and crack, accumulate gunk on the side of the sink and cling on to suds from the last wash.