The story of HP's new premium logo began in December 2008 when the American tech giant commissioned British creative agency Moving Brands to redesign its entire corporate identity.

HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year’s Spectre x360 had the ...

It's time HP worked with a logo that made people curious. Moving Brands did a massive study on the HP brand starting in 2008, and produced the mark you see here in 2011. This is what Moving Brands ...

The company unveiled a new logo for HP Enterprise, a green rectangle that evokes the work of the late minimalist artist Sol LeWitt. The PCs and printers that once had a prominent place at HP ...

HP's new logo demonstrates that new ideas can come from previous pursuits. Inc. Power Partner Awards Early-Rate Deadline This Friday, June 27!

The abstract four line logo is a clever play on the classic HP logo using a 13-degree slant, which is already a common feature in many HP products. As The Verge notes, ...

HP’s premium laptops will have a new logo — sort of. While what users see is technically new to their eyes, it’s actually one HP rejected five years ago.

HP offers Kingston HyperX memory for all its new Omen Desktops, up to 64GB. However, I have a bit of a problem with HP’s choice of default configuration—it’s offering an 8GB RAM option to ...

HP has announced two newly redesigned HP OMEN gaming desktops alongside a gaming monitor, OMEN Command Center updates, and a new logo. HP’s new OMEN gaming brand logo. “The OMEN brand ...

HP finally offers an IPS gaming monitor, the Omen 27i, dressed up with a new logo that doesn't scream "gamer" quite as much. I've been reviewing hardware and software, devising testing methodology ...