A social media strategy helps you set clear goals and track your success. Understanding your audience is key to creating engaging content. Using the right tools can make managing social media easier.

Step 1: Draft a social media strategy We’ve created a strategy template to help you plan your social media strategy. The benefits of using this template include: Get a framework for building a ...

Those goals can still help you reach your ultimate goal of sales. 2. Determine your content themes, formats, and topics Once you clearly understand your social media content goals and B2B audience, it ...

The algorithms of most social media platforms really favor accounts that are posting regularly, and your content is most likely to be seen in followers' feeds when you do so.

From developing a plan for shareable content, to choosing social media platforms and the tools to help you manage your efforts, this step-by-step section will help position you for success. In this ...

3. Optimize Your Social Media Profiles. Potential customers may also search for you on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Google+, and Yelp.

That simple phrase still informs the company's brand strategy, even on social media. For example, consider this Instagram post: 826,443 likes. Now that's solid engagement. Let's break down a few ...

10 ways to make social media manageable Make a plan Combining a content strategy with a content calendar means that you won’t have to worry about content when you aren’t working on it and you ...