Hovis has replaced its wheatsheaf logo with the ‘boy on a bicycle’ image from its iconic 1970s television advert as part of a retro overhaul of the brand. The new packaging will run across the entire ...

The new logo is part of a major overhaul of the packaging across all Hovis products, which has been handled by design agency Jones Knowles Ritchie. The boy icon sits inside a “little brown loaf” shape ...

The wheat sheaf on the Hovis logo has been replaced with a more contemporary and stylised ... RHM is in the throes of creating a group design roster. It is in talks with a shortlist of nine groups, ...

“While only 26% of Group 1 milling wheats ... no plans yet to use the Red Tractor logo on its packaging. There will be no related change to the price of Hovis bread in the shops.

Warburtons, the family-owned business which is the largest bakery group in Britain, is estimated to have a 34% share of the branded wrapped sliced bread sector in the UK, with Hovis on 24% and ...

The owners of Hovis and Kingsmill, two of Britain's leading bread producers, are in talks about a historic merger amid a decades-long decline in the sale of supermarket loaves. Sky News has learnt ...