Hovis has replaced its wheatsheaf logo with the ‘boy on a bicycle’ image from its iconic 1970s television advert as part of a retro overhaul of the brand. The new packaging will run across the entire ...

Premier Foods is introducing the “boy on the bicycle” from its iconic Seventies ad as a key part of its logo for the first time. The move is part of a £15m overhaul of the bread brand, which will also ...

What about Hovis, though? I don’t really know what part of wheat, or bread, the name could refer to, and it doesn’t seem to have anything to do with founder Richard “Stoney” Smith’s name.

The first loaves of 100% British Hovis bread have hit the shop shelves this ... Sporting a 100% British Wheat and Union Jack logo, the new-look loaves have gone into all the major retailers ...

Hovis and Kingsmill-owners in talks about historic bread merger. Allied Bakeries-owner Associated British Foods and 135 year-old Hovis are negotiating a landmark industry deal that would attract ...

Legendary bread brand Hovis is urging buyers to store bread in its original packaging. The company is working with UK Plastic Pact to reduce unnecessary waste of their bread bags. Their ...

Finally, Hovis said E472e, the food additive number for DATEM – an abbreviation of diacetyl tartaric acid ester of mono- and diglycerides, was the most commonly used emulsifier in bread products ...

The first loaves of 100% British Hovis bread have hit the shop shelves this week, as leading miller Rank Hovis rolls out its policy of using UK-produced red wheat only in all its branded products ...

These bread vans, which weigh a whopping 7.2 tonnes, were introduced in 2019. Since then, they have helped the company save gallons of fuel which would have been let out into onto the road and air.