Hostess debuts first campaign under J.M. Smucker to broaden its audience—including 4/20 snackers
The J.M. Smucker Co. is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to connect with ...
Green Market Report13d
Hostess puts 4/20 in play with first Smucker ad campaign
The J.M. Smucker Co. (NYSE: SJM) is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to ...
Marketing Dive13d
Hostess speaks the language of snacks with pun-heavy brand platform
The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to ...
Yahoo Finance1mon
Take Your Favorite Cupcakes To-Go with New Hostess® Cupcakes Minis
"We craft all of our products with people's busy lives in mind which is why we've made the #1 cupcake mini increasing its portability," said Aundrea Graver, Director Brand Marketing at Hostess ...