In one story, Demers describes: “Someone at a National Guard Base saw a Man Therapy poster headline that said ... Harry’s has donated over $2.4M to men’s mental health organizations ...

Something about the two men’s shared familial loss connects ... thing he sees is Stephen Colbert himself talking about the horse poster, followed of course, by the endless memes.

The viral meme began from the film's promotional poster which depicted the two actors enjoying a carousel ride but the hilariously odd expressions of the horse seemingly garnered the most attention.