The Bibai data center began experimenting with snow in 2014 with a grant from Japan’s New Energy and Industrial Technology Organization (NEDO), and according to Honma, has reduced data center ...

The mindset of many Japanese companies, including Honma, is to find a niche market and make that niche its own. Once a niche becomes popular within the domestic market, it will soon spread around ...

Honma Golf. The venerable Japanese company has been crafting extremely high-quality golf clubs for more than 60 years, and is well known in the industry for its combination of traditional Japanese ...

What you need to know: Honma, the legendary Japanese high-luxe golf brand, introduces its latest Beres line: the 09 gold and silver. Aimed at moderate to slower swings speeds, ...

New TW-S, TW-X, D1 golf balls: The company will launch three new golf balls in the U.S. market, including for the the first time one of the top-selling balls in Japan. Included are a pair of cast ...

WHAT YOU NEED TO KNOW: Honma's Tour World 767 lineup boasts plenty of options for elite and recreational players — along with a few new designs that are certain to garner attention.Here's a look ...