With Lamar's "Euphoria" response to Drake's "Push Ups" enrapturing the internet on Tuesday, time for two Billboard writers to size up who's leading the beef at the sound of the first bell.

It's been public, personal and petty, but Kendrick has implied that he's waging a much wider war. Not just against ... the changing face of the hip-hop scene "Drake is the face of the hip-hop ...