Hershey's is one of the most recognizable chocolate brands in the United States -- but many Europeans are not such big fans.

Jennifer Aniston becomes the first celeb endorser for SkinnyPop in new ad that will air during the Academy Awards.

The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.

Despite sky-high inflation of the price of cocoa, The Hershey Co. believes it will emerge from the challenge in a better ...

Hershey's largest brand is Reese's with retail sales above $3B (almost 30% of the company's sales). Now, we know Reese's does produce various chocolate products, but its main products are based on ...

This is true for The Hershey Company (NYSE: HSY), whose history dates back to the 1890s. The company is among the most iconic ...

Hershey is a longstanding leader in chocolate, confectionery, and salty snacks, boasting iconic brands like Hersheys, Reeses, and Twizzlers. The company operates in three major segments ...

However, the fact that revenue grew at all under these conditions is a strong indication of the power of Hershey's brand and the enduring demand for its chocolate. Also, the high cocoa prices ...

Hershey has been benefiting from its brand strength, which is driven by constant innovation to cater to consumer needs. For example, Reese's Caramel became the #1 innovation in its category for ...

The Hershey’s and Cinnamon Toast Crunch partnership reflects a growing trend of brands merging sweet and nostalgic flavors to capture consumer attention. While neither company has disclosed long ...