Hermes' signature blue brand colour remains, but the new name, Evri, is meant to represent variety and individuality. That message is reinforced typographically, with a variable font logo where ...

And the name in turn quite literally led to the creative response, which saw the studio partnering with Monotype to create a chamaleonic logo. Using what it calls “variable font intelligence”, ...

UK delivery company Hermes has been given a new name, Evri, and a multi-font logo with thousands of variations in a sweeping rebrand devised by the creative agency Superunion in collaboration with ...