Why are Birkin bags so expensive? The handiwork that goes into its creation and the status as a coveted collectible make the Hermès Birkin a status symbol among elites.

Hermes' signature blue brand colour remains, but the new name, Evri, is meant to represent variety and individuality. That message is reinforced typographically, with a variable font logo where ...

UK delivery company Hermes has been given a new name, Evri, and a multi-font logo with thousands of variations in a sweeping rebrand.