Pharmaceutical giant Pfizer has unveiled its most significant brand refresh in about 70 years. It includes a new logo, dropping the blue pill shape for a double helix-inspired mark, ...

Pfizer’s got a new blue. Two new blues in fact, with the company’s rebrand and new logo design. Gone is the staid blue oval pill background, replaced by a two-tone blue double helix spiral. It ...

Pharma companies are always talking about ... Another took issue with the orientation of the helix part of the logo, claiming it overlooks some basic scientific principles. [embed]https ...

Pharma giant Pfizer has unveiled its first major rebranding in 70 years, with a new logo that ‘signal[s] a shift from commerce to science’ according to the company. The new logo (pictured left) ...

Pfizer is now rebranding itself as a science and innovation leader rather than a fast follower, and it has a new logo evoking the DNA double helix. “Pfizer is no longer in the business of just t ...

American pharmaceutical company Pfizer has rebranded with a logo inspired by DNA’s double helix structure. As well as a new logo, the rebrand comprises an identity overhaul complete with new typeface ...

A little over a year ago, Pfizer changed its logo and corporate websites and today Sanofi is making the same move. The French Big Pharma's rebrand centers on a clean, lower case new logo with two ...