Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most ...

Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most popular products – from baked beans to the humble tomato soup – the ...

This week in branding news, Heinz faced substantial backlash for multiple ads accused of racism, Ikea used its recognizable product marketing to make a difference, and FIFA’s new logo reassured ...

Nintendo’s Kirby is teaming up with Heinz Japan to release limited-edition Kirby-themed ketchup bottles Alongside the ketchup, Heinz Japan is offering 1,000 exclusive embroidered Kirby keychains with ...

Heinz has dropped its logo in a confident billboard campaign highlighting its slogan ‘It Has to Be’ without featuring the brand name. Instead, each ad showcases classic Heinz products paired ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...