“Heck presented the new crest to us with a video accompanying it,” said one supporter, who asked to speak on the condition of anonymity. “We never got asked if we liked it or not.

Aston Villa news from BirminghamLive as Chris Heck leads process to design new club crest. Share. by John Townley; 14:20, 21 Feb 2024 Updated 16:07, 21 Feb 2024; ...

Heck added: “I have spent time watching the Holte End every single game and it is truly extraordinary. ... The club are due to announce a new kit deal with adidas shortly as well as a new crest.