After posting their best record in three years, the St. Louis Blues are supplementing their on-ice changes with aesthetic ...

Evolving one of the most iconic marks in our sport was a responsibility our brand team and equipment staff undertook with ...

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing ...

The newly unveiled logo is encased in an outline of the state of Ohio, reinforcing the Blue Jackets’ role as Ohio’s sole NHL ...

Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the logos could look like.

Utah Hockey Club nickname: Franchise announces Mammoth after fan vote along with new jerseys, logos ... That logo will be used on the team's home jerseys, which features a primarily black look.

This image released by the PWHL shows the new logo for the New York Sirens hockey team on Monday, Sept. 9, 2024. Credit: AP“I love all my children equally,” Scheer said with a laugh.

Despite Smith Entertainment Group’s best effort to keep the team-name voting a concealed process, the three potential logos have been leaked online.. Utah Hockey Club, Utah Mammoth and Utah ...