Image: Hasselblad Hasselblad has officially announced its XCD 3,4/75P prime lens after teasing the new product on the company's X account earlier this week. It's part of the company's 'P' (for ...

After dropping a few V-series lenses and debuting its first E-series optic (the wonderful Hasselblad XCD 20-35E), I was wondering if we'd see another P-series lens.On top of that, we haven't had a ...

But it's still a Hasselblad: At $8,200, plus another $4,000 or so for a lens, it's not an affordable camera for amateurs. And yet, for the right kind of photographer, the X2D delivers. Finally Faster ...

Hasselblad has unveiled its first 'Exclusive' zoom lens for its XCD lineup, the XCD 20-35mm f/3.2-4.5 E, designed for its medium-format cameras such as the divine X2D 100C, which remains one of ...

The camera body itself comes in at $8,199 and I tested it with three main lenses: the XCD 55mm f2.5 V Lens ($3,699), the XCD 90mm f2.5 V Lens ($4,299) and the wide-angle XCD 25mm f2.5 V Lens ($3,699).

Hasselblad’s new $8,199 X2D 100C has a digital medium format, 43.8 x 32.9mm, back-side illuminated CMOS sensor that can take 100-megapixel photos.

With the XCD 3.2-4.5/20-35E, the Swedish camera manufacturer Hasselblad is launching its first ultra-wide-angle zoom lens and also the first lens in the new E series.