Modern HR professionals are getting more brand-savvy by the day. Why? In simple terms, HR professionals need to be as effective in branding their organizations in the minds of existing and future ...

This approach, which I refer to as “Bhranding” (Branding + HR = “Branding”) tears down the silos between branding and HR professionals and encourages these two groups to partner with each ...

Even though the verbiage might change, the necessity of pay transparency isn't going away, a vice president at Salary.com ...

Employer branding covers all aspects of the HR cycle and extends past that into the company culture. As the CEO of a recruiting platform, I’m going to focus on the importance of branding your ...

You need to focus more than ever on branding, not just for customers, but also for prospective employees. When I talk to my clients about their HR brand, many protest that a company their size can ...

Nikita Guk is the founder of GIMZ. Working with an HR brand is not about creating an abstract identity, logo, or beautiful social media pages. First and foremost, this is the solution to specific ...

No matter your company’s size or industry, that’s a serious expense. The good news? A brand-savvy HR team can help bring ...

I’ve worked under the “Evil HR Lady” brand since 2006. On Tuesday, I changed it to “Improve Your HR.” “Evil HR Lady” and “Improve Your HR” are both about HR, but my approach to ...

More than half of employers (59%) believe employer brand management is key to HR strategy, according to research by consultancy People in Business and research body CRF Institute. The research, seen ...