In a previous article, we explored the evidence around H1 tags as a Google ranking factor. Now, let’s take a look at the rest of the heading tags — H2 to H6.

HTML tags are simple instructions that tell web browsers how to display content on a page. They transform plain text into structured elements such as headings, paragraphs, hyperlinks, and images.

Those sub-headings use H2 tags, the next “level” down from H1 tags. Wrapping your headings in header tags is what generates the special formatting.