Major brands have been feeling the impact of Donald Trump's newly announced 'Liberation Day' tariffs, with Nike, Adidas and ...

HIGH Street brands such as Adidas and H&M could be hit by Donald Trump’s tariffs leading to pain for UK shoppers. The US President has announced a swathe of hefty tariffs on countries ...

Retailer H&M has revealed weaker-than-expected sales as it was impacted by recent store closures. The Swedish fashion giant ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

A BIG fashion chain with 41 stores worldwide has announced plans to shutter a city centre branch in a matter of weeks.

H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...

H&M's sales were up just 1% in March after a weaker than expected first quarter, the Swedish fast-fashion retailer reported ...

H&M uses AI to create digital twins of models for marketing campaigns. While praised for innovation, the move faces criticism ...

LONDON (Reuters) -Swedish fast-fashion retailer H&M reported weaker than expected sales for its first quarter on Thursday and ...

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...