Gyaru as a concept somewhat crops up in anime, like Momo and her friends in Dandadan, but the subculture, like the fashion of Harajuku, deserves more prominence in media lest it eventually die out.

Even in the midst of one of the worst recessions the publishing industry has ever seen, "gyaru" magazines are still going strong. Publisher Futabasha rolled out new "gyaru" info ...

Single mother Aki, 27, is the head of “Brilliant Lab,” a "gyaru-mama" circle with 450 members. They have voluntary get-togethers once a month, for things like Halloween and Christmas parties ...

The subculture is attracting attention as a way to make unproductive meetings and boring presentations more interactive and flexible.

All the Latest Game Footage and Images from My Gyaru Girlfriend With sun-kissed tans, bleached-blonde hair, and an appetite for unruly fun, the girls who identify as gyaru represent the pinnacle ...