How G-Star is recalibrating its local strategy for a post-Covid retail landscape
After a four-year hiatus, G-Star Raw is poised to re-establish its presence in Australia and New Zealand, emerging from a ...
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Someday your jeans could be grown in a greenhouse down the street
Dutch brand G-Star Raw wants to turn this into a reality. The brand partnered with a Dutch university on a small pilot project to grow cotton in a greenhouse, then use it to create denim.
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Ottolinger Deconstructs G-Star's Elwood Jeans
The inaugural edition of "The Denim" by G-Star Raw kicks off with Ottolinger as the first collaborator. The Dutch denim brand's new collaborative series of one-off, limited-edition jeans created ...
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Bruno Baietto Reimagines Denim in G-STAR’s The Art of RAW Series
Artist Bruno Baietto has collaborated with G-STAR for The Art of Raw – an innovative art series that showcases the artistic ...
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G-Star Raw returns to Australia after four-year hiatus
The return of G-Star comes after the brand pulled out of Australia in late 2020 after filing for Chapter 11 bankruptcy in the ...