The affordable makeup brand has given its fan favorite Power Grip Primer a major upgrade and fans are beyond excited. The ...

My introduction to primers began with the launch of the Milk Makeup Hydro Grip Primer. Before, I was exposed to primers that were pore-smoothing and oil-absorbing. But as someone with very dry ...

The socialite and US rapper will appear in social media videos and on billboards to promote the make-up brands Butter Gloss ...

Maybelline has a new skin primer on the market called the Grippy Serum Hydrating Grip Primer Makeup and the skincare-inspired launch is now available for $13. The name of the primer is a clue ...

With grip in the name, this primer seems destined to go head-to-head with the OG. Similar to Milk Makeup, the primer was super hydrating on the skin. I would say it has a longer (and more powerful ...

NYX Professional Makeup poses the question, "What do Paris Hilton, Saweetie, and millions of beauty lovers have in common?" ...

“Primer can help even out the texture of the skin, control oil or dryness and help makeup grip to the skin so it lasts all day,” says Jamie Greenberg, a Los Angeles–based celebrity makeup artis ...

lips. face. fandom." campaign that speaks directly to sports fanatics — and fans of its best-selling Power Grip Primer. In a hilarious video, King stars alongside Emily in Paris actor Lucien ...

From skin-gripping primers to portable fans, these must-haves deserve a spot in your suitcase if you’re headed for a desert getaway. Dry weather calls for an added boost of hydration ...