emphasized the certification as a baseline qualification for hiring paid media experts, stating that "I wouldn't hire any paid media expert without a Google Ads Search certification." Gucwa ...

The report was based on 1Q17 paid search data from 1,300 Google AdWords accounts and more than 176,000 active campaigns. Some 59% of clicks on Google paid search units in 1Q17 came from mobile phones, ...

Paid and organic CTR actually increased when a brand appeared in AI Overviews: Why we care. Google’s AI Overviews are clearly impacting visibility, engagement, and traffic – as we knew would be the ...

New data visibility and negative keywords are just two examples of Google giving us what we’re asking for. Another advancement is retaining Search and ... s needed with paid social channels ...

Paid search spend on Bing grew at a far faster rate than on Google in the first quarter of 2014, allowing Bing to creep up slightly on overall spend share, according to a recent report from The Search ...