Microsoft has added the ability to compare date ranges within the Search Performance report in Bing Webmaster Tools. This ...

Bing pushes Copilot with search trickery in results for the words Google and Gemini. Microsoft's attempt at competition in search and AI feels desperate. The Copilot box looks like an ad ...

Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's ...

Recent announcements from Google and Microsoft highlight a slough of new AI capabilities for their search tools.