The definitive book on corporate branding makes the case that successful companies have successful designs—but the relationship between those successes remains mysterious.

Recently, germ protection brand Dettol also replaced its iconic logo with stories and images of “covid protectors” who stepped up to help during India’s severe covid-19 wave.

Why Kia’s confusing new logo might actually be good for business. A logo expert weighs in on “KN car” confusion and the wider design trend Kia’s logo exemplifies.