At its heart, the gold-plated ratchet is an Icon brand 3/8th-inch ratchet that retails for $59.99 (it also comes in a 1/4 inch option), a significant premium over the non-gold ratchet's price tag ...

When you think of the color gold, images of grandeur inevitably come to mind. But why does the colour – and metal – have such mass appeal, across cultures and generations?