Target Corp. is featuring 10% more discounts and items in its annual holiday toy catalog. And Sears, which last year brought back in-store toy sections to 20 of its department stores, is opening ...

Move over, Barbie -- there's a new toy in town now. GoldieBlox, the San Francisco Bay Area startup that has created an engineering-focused toy aimed specifically at little girls, has inked its ...

The Girls-Only Toy Maker That’s Exploding Stereotypes. First, Goldieblox fought the Beastie Boys. Then it snagged a Super Bowl spot. Viral marketing? This two-year-old toy company is all over it.

Nerf Rebelle's latest "blasters" target the girls who loves to spy. — -- Toy maker Hasbro is targeting the girl market by making toy gun play a more social activity. Hasbro brand Nerf Rebelle ...

Good news for parents of little girls rushing to fulfill holiday wish lists this Thanksgiving weekend: there's a new queen of toys in town, and she isn't wearing pink.