Chocolate journalist Ayumi Ichikawa says many women have no problem with giri choco. After all, Japan has a gift-giving culture, so it doesn't seem out of place.

Japanese women are rebelling against a decades-old Valentine’s Day tradition that obliges them to give chocolates to the men in their lives.

(CNN) — Japanese women are rebelling against a decades-old Valentine's Day tradition that obliges them to give chocolates to men. On February 14, the nation's female workers are expected to give ...

Almost exactly one year ago the Japanese branch of Belgian chocolatier Godiva made a point of letting Japan know how it feels about the country’s practice of giri choco.Also known as “obligation ...

Since Giri chocolate does not contain any special feeling, the chocolate won't be hand-made. Usually they go to a convenience store or a mall and pick up a bunch of cheap chocolate.

TOKYO — Nozomi Hashimoto, a 26-year-old insurance worker, used to buy dozens of boxes of giri choco, or obligation chocolates, on Valentine’s Day that she’d distribute to the men in her ...

This tradition also includes "giri choco," or "obligation chocolates," which are given to platonic friends to communicate different levels of affection. South Korea's Black Day.

The ritual, which is called giri choco, started in the 1950s and translates as “obligation chocolates”. Women in the workplace are expected to buy chocolates for their male co-workers, ...

In fact, this anti-obligation-chocolate sentiment was similar to Godiva’s standpoint on the issue last year, which Black Thunder vocally opposed. According to the article, Yuraku Confectionery had now ...

It may be a bit late, but for the record 20 percent of all chocolate sales in Japan are connected to Valentine's Day. Everyone who's lived in Japan for any length of time knows the ritual: On ...

Banning giri choco Last Saturday, the Revolutionary Alliance of Unpopular People (RAUP) staged its 12th annual protest against “romantic capitalism” in Tokyo.

But giri choco is more about expressing appreciation to male colleagues. A 2017 survey by multinational firm 3M found that nearly 40% of female respondents planned to give giri choco to a co-worker.