Remember that 'to' is often a preposition and when it is, it should be followed by a gerund. 2. If you want to use a verb after an adjective, it will usually be in the infinitive form. Note that ...

A note on verbs. In the Art of Persuasion column ... This is what I’ve come to think of as the “marketing gerund” — though, technically, it’s a present participle. This odd construction ...