Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business ...

He described how our smartphones track our location and search activity, which is fed to advertisements. “Through something known as geotargeting and geofencing, those screens in regular supermarkets, ...

Using geotargeting technology, My Favorite Café recognizes when users are in close proximity to a vending machine selling Georgia coffee and generates a conversational greeting from a virtual café ...

While many merchants have embraced geofencing to deliver coupons in real-time to mobile users who are nearby a location, the redemption rates on these offers can be low. With this in mind ...