Gen Z is still young and just starting to learn what it means to be an adult, and as they do, several of their beliefs are ...

Gen Z workers admit they’ve been streaming TV shows and movies during their workdays at home—and about half of them lie to ...

Gen Z and young millennials may have a bad rep for wasting money on avocado toasts, designer bags and luxury holidays—but a ...

As my friends buy houses and start families, why am I at Abba Night with a 24-year-old in a faux-fur head wrap?

Gen Zers are actively fleeing their desks for a very 2025 reason. If you’re wondering where all the young office workers are, check your watch. It might be sweet treat time. With their firm ...

“Gen Z loves a rebrand, so when kombucha legacy Health Ade created a Gen Z targeted brand, Sun Sip, Gen Z was all in,” Kaufman says. “With a focus on gut health, vibrant packaging and smart influencer ...

The dream of owning a home is slipping further from the grasp of young Americans. A new report from Redfin reveals that ...

Deloitte’s latest media trends report shows younger audiences prefer social media stars over traditional TV and film—forcing ...

Career opportunities are scarce for young adults, which can have long-term impact on their financial well-being, says ...

US consumer spending shows 2.4% growth in March, driven by Gen Z and Millennials. Essentials prioritized, discretionary ...

Hollywood isn’t disappearing anytime soon, but its monopoly on influence is definitely cracking. Whether the industry adapts ...