In a world where fashion constantly evolves, Gen Z is making waves with their bold and unapologetic style choices in the ...

For years, stereotypical millennial trends have been a huge no-go in Gen Z fashion. Side parts? Absolutely not. Peplum tops?

In recent years, Generation Z has emerged as a powerful force in the fashion industry, reshaping trends and consumer expectations. Gen Z accounts for a significant portion of the global population and ...

Nostalgia is a powerful political motivator for young people. But they may be yearning for an era that never existed.

largely driven by the natural cycle of fashion trends and the influence of Gen Z rediscovering 2010s nostalgia. 'After years of looser, oversized silhouettes dominating the scene 'think baggy ...

When Divya Mathur was starting her career in the mid-2000s, her wardrobe was divided into two sections: work-appropriate ...

Max Fashion’s campaign, #IYKYDK (If You Know, You Don’t Know) campaign isn’t just about fashion—it’s about rewriting the ...

Max Fashion has also teamed up with a collective of digital-first creators, including Sufi Motiwala, Devishi Madan, and Dev ...

Traditional retailers are looking for a way into the growing $53B used clothes trade, and landlords are vying for their ...