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Energizing stuff: Anheuser-Busch looks to tap into what Gen Y and Gen Z are drinkingAnheuser-Busch's (BUD) strategy is right in line with the strong preferences of Generation Y and Generation Z beverage drinkers, based on Nielsen data.
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Gen X, Y, Z: How generations get their namesThey were also called "Generation Y" at first, following "X," but the "Millennials" label stuck because it highlighted their ...
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