A new study says that in 2011 Gen Y surpassed baby boomers by a healthy margin when it comes to spending on books.

For companies trying to capitalize on Gen Y's obsession with technology, user experience and design are key factors, says Kit Yarrow, a psychology and marketing professor at Golden Gate University and ...

Generation Y, those born between 1979 and 1989, spent the most money on books in 2011, taking over long-held book-buying leadership from baby boomers, according to the 2012 U.S. Book Consumer ...

His latest book is Not Everyone Gets a Trophy: How to Manage Generation Y (Jossey-Bass, $24.95). Tulgan agrees with you that not all members of any generation are alike.

How Generation Y is different. Dr. Larry Rosen, author of the “Mental Health Technology Bible” and “TechnoStress: ... author of the four-book “Hiring and Firing” series, ...

Generation Y, of which I’m a member, is entering the job market in record numbers, and according to many commentators things are not going well. CN. ... His latest book, ...

Gen Y Speaks: I've spent large sums to self-publish 2 books. ... Then I wrote my second book, a book to support social workers through the administrative and emotional overwhelm of social work.