Fast-food chains have been leaning into innovative beverages in the hopes of winning over Gen Z customers. Wendy's, Taco Bell and Chick-fil-A are among the chains that have been working on their drink ...

At the center of the strategy sits menu innovation, and Taco Bell has set its sights on drastically increasing the number of ...

Gen Z consumers are flocking to 'magnetic' chains like McDonald's, Wingstop, and Crumbl Cookies, according to a new report.

“Consumers want actions, not just campaigns.” • Trust the next generation: Taco Bell’s social media is run by Gen Z. “We want people who speak fluent internet,” Montgomery says.