There's a misconception about many kids of Generation Alpha. Experts weigh in on why this generation may not be so different ...

From selling vintage clothes to streaming games, Gen A is turning screen time into serious income, with many earning more ...

Gen Alpha preteens are swarming into beauty stores ... down the hot pink Glow Recipe aisle in an oversize Lilo & Stitch T-shirt and sparkly green eyeliner, ticking off her favorite products ...

Gen Alpha slang explained Need a break ... cassette tapes, etc. Those custom shirts are always an attractive pick. But don't expect your child to wear "I'm not lazy, I'm on energy-saving mode ...

When it comes down to it, though, the millennial generation and Gen Alpha really aren’t all that ... I wanted bell bottoms ...

you’ll want to grab Gen-Alpha‘s attention. The demographic born between 2010 and 2024 is already stirring up business conversations. This week at the Fast Company Innovation Festival ...