Y’all, Gatorade has been up to ALL kinds of things this year. Between mashups and new exclusives, I’m really glad that our own Griffin Parker is handling reviewing them because I simply cannot keep up ...

It has to leave an impact beyond just the fact that you’re going to slap a Gatorade logo on your website that we’re a sponsor partner of yours.” Heading into March Madness, Kearney sees ...

Gatorade iD promises consumers a personalization capability previously only available to pro athletes. Users of the platform can upload logos or use preloaded mascots to create personalized water ...

"A love that started a movement. A movement to love exactly who you are." Gatorade also changed its iconic logo from an "G" to an "S" on social media to honor Williams. Michelob ULTRA released a ...