Gatorade has long been a sponsor for the National Football League, Major League Baseball, and the National Basketball Association. Along with the everlasti ...

A year ago, PepsiCo relaunched Gatorade as "G" with an ambitious social media effort. It didn't work. Sales grew less than 1 percent in 2010 after sinking 11 percent in 2009.

The Gatorade-inspired "Mike" logo on its own is a clever bit of logo design and if that alone was the only part of the brand that we got to see, then I would have been excited just for that alone.

In 1968, Gatorade signed a deal with the NFL worth $25,000 a year. ... Fox also said that the size of the logo on the Gatorade cooler has not grown bigger over time.

GATORADE Philippines ushered its new look by launching its latest logo. The new emblem was unveiled Monday night at the Gatorade Hoops Center in Mandaluyong City and featured a bold G logo with ...