Which is why localization choices are trickier than you think. GameDiscoverCo is an agency based around one simple issue: how do players find, buy and enjoy your premium PC or console game?

At the devcom developer conference in Cologne, Germany, Valve’s Erik Peterson took the stage to present Steam 2025 Platform ...

Take a game that has been developed in English: localization into four target languages would pave the way to access the five biggest markets per revenue (China, Japan, South Korea, Germany).

Localization is a crucial facet of the industry; companies like Nintendo and Square Enix owe no small part of their cultural foothold to their translators. But as major a discipline as ...

The Game Localization Summit at this year’s Game Developers Conference is set to highlight to publishers the importance of “quality localization to drive revenues and increase gamer mindshare ...

One solution is to break games into smaller packages. Zhou Xin of PopCap China said the company has had to shrink game packages from 7MB to 2MB, then compress them even further to 1MB.

On VS, the bar was set very high. Localization Finally Mattered USG, this game is the first time that people were taking notice of your work. Can you speak at all toward what this did for your career?

Localization firm, Active Gaming Media, are establishing an indie game funding, localization and publishing service, dubbed “Playism,” which launched in Japan this week.