Avowed might be good, but I don’t want Windows 10 shoving adverts in my face urging me to buy the game, thanks Microsoft.

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

However, the inclusion of in-game ads has hampered immersion. Ads, which were formerly unobtrusive, have become more visible, appearing in-game or cluttering menus, much to the disgust of the ...

The ads which depict animated images of women as sexual objects, implied non-consensual sexual encounters and pornographic tropes have been appearing in games aimed at child audiences.

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with ...

The Roblox team has been making various changes recently, but the newest one involves Google and the ads that are in the game ...

Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale ...

Earlier this week at the Game Developers Conference, Discord announced its social SDK to improve engagement with users. “Expanding our advertising platform to mobile is an obvious, natural ...

In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we ...

An advertising watchdog is taking a stand against degrading images of women within mobile game adverts, describing them as ‘harmful’. Mobile gaming has long been the most profitable sector of ...