At the AIPIA & AWA Smart Packaging World Congress, a panel of experts discuss the benefits of the GS1 Digital Link.

The use of 2D barcodes on product packaging enables retailers and brands to evolve as the world becomes more digitized and ...

GS1 solicited solutions and received proposals ... The grocery checkout barcode scanner hasn’t changed much over the years. It’s mounted in a slot and items are passed over it.

QR codes, powered by GS1, are poised to be at the heart of this ... and much more with a simple scan. This technology empowers consumers to make more informed purchasing decisions, aligning ...

With pilots running in 48 countries covering 88% of the world’s gross domestic product, the shift to GS1 QR Codes is already underway. Products with GS1 QR codes from global brands such as L’Oréal are ...