By 1968, the Vietnam War was a "quagmire," and GI Joe was sinking in it. Joe sales were dropping, mothers were protesting "war toys" and even Sears, Roebuck was banning such toys from its catalog ...

I asked if he has an older film or dormant franchise in his catalog that he might want to bring back, and he brought up the possibility of doing another GI Joe movie as well. "I think GI Joe has ...