When it came time to launch its colorful new spring collection, G-Star RAW – the iconic Amsterdam-based brand known for its sustainably made and innovative luxury denim pieces since 1989 ...

G-Star RAW has dove headfirst into modern-day technology and reflected its findings across an AI-designed denim collection earlier this year. The futuristic offering broke new ground and ...

G-Star Raw is going deeper into the technology space with its latest denim launch. The fashion brand on Tuesday released an AI-designed denim collection that was created with AI app Midjourney.

Burna Boy, who is currently on tour for in support of his seventh studio album “I Told Them…,” follows previous G-Star Raw campaign stars such as Pharrell Williams, Marc Newson, Stephen ...

The video is shot in black-and-white to pay homage to the G-Star brand heritage. The video features Burna Boy’s new song “On Form” with his dance crew performing his singular “stomp ...

Transitional times mean moving on swiftly, embracing the future and doing it in style. G-Star RAW’s Exclusives collection combines denim’s continued influence on artists, musicians and cultural ...

Denim has rightfully earned its reputation as a dirty business, but denim brand G-Star Raw is continuing its efforts to shape a new future for the fabric with the development of the first-ever Cradle ...

WHP Global’s acquisition of G-Star RAW will help the brand strengthen its presence in the US and tap into new geographies. Credit: Shutterstock G-Star RAW is gearing up for significant expansion on ...

Now, the up-and-comers are releasing a one-off collaboration with jeans giant G-Star Raw, and the pairing is a good fit. Simon remembers envying older kids at his school who wore G-Star Raw’s ...

Polymath Pharrell Williams has added another feather to his cap as G-Star RAW’s new head of imagination, after becoming a co-owner of the 25 year-old Dutch denim brand earlier this year. To celebrate ...

For Milan Design Week 2023, denim giant G-Star Raw has teamed up with Dutch designer Maarten Baas to explore sustainable practices in its free exhibition ‘More or Less’. Open until 23 April, this ...