New York-based startup Function of Beauty offers a line of customized shampoo and conditioner. Each customer fills out an online hair quiz including their hair profile, goals, and color and scent ...

and a visionary approach to beauty retail. Since its inception, Ulta has redefined the shopping experience for millions of ...

If you’ve ever dreamt of designing your very own haircare line, Function of Beauty is the brand you need to know about. Whether your hair is straight, curly, kinky or coily, no doubt there’s a ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Function of Beauty creates custom haircare for you based on your hair and concerns. The goal is to ...