Started by Liana Levi in 2020, the invite-only Forma Pilates offers a highly personal, and ultra-branded core workout that has drawn celebrities like Kendall Jenner and Addison Rae.

Forma Pilates is so expensive that it makes the fitness mogul Tracy Anderson’s $45 classes ($50 if you’re in the Hamptons) look like a bargain. “I don’t cater to the masses, ...

Unsurprisingly, Forma Pilates is expensive. A class in New York costs $75. In Los Angeles, it costs $100. A private lesson will run you $250.

Forma all began when, during lockdown, Levi purchased a Pilates reformer for personal home use. She was living at her mom’s house and wanted a way to work out and, having done Pilates for nearly ...

The three Forma studios in Los Angeles cap classes at two to four students, and charge $100 a pop; in New York, it’s eight students for $75 each. (FWIW, you can access an online membership ...

When Liana Levi built Forma Pilates, she didn’t follow a blueprint — she followed her instincts. Now Forma is the most talked-about workout you can’t just walk into.

Forma’s online program costs $49.99 a month and offers its signature Pilates classes in both equipment and mat-based formats, so you can stream them from home for a serious sweat.