Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social media presence in 2025, you really, truly only have four options on April Fools’ Day:

Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big brands.

A high school principal pranked her 11th-grade class on April Fools' Day. CNN's Jeremy Roth has more. Scientists spot mesmerizing creatures after iceberg snaps off ice shelf