And if you're after an aromatic brew, you might want to pass on Folgers. There's nothing inherently wrong with the brand, but the palate leans so smooth, it's nearly forgettable. To the brand's ...

Sales of instant coffee rose 24% last year from two years prior and spending is growing the fastest among Gen Z, according to ...

The degree to which the coffee beans have been roasted as reflected in the aromatics. A light or underroasted product is described as having a "raw green bean" character. A very dark roasted ...

Storing coffee in the fridge or freezer can introduce moisture and odors. The experts at Folgers recommend storing coffee in a cool, dry place, in an air-tight container to preserve freshness.

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to ...