“Two years of research went into launching Fogg. It takes six to eight months to introduce a new fragrance. This is an ongoing process, driven by consumer needs,” says Patel. Khalap points to ...

In the current column, we take a look at Perfume/Deodorant as a category ... Ltd. & ITC Ltd. AXE (HLL), FOGG (Vini Products), Layerr (Adjasvis Venture) & Engage Deo (ITC Ltd.) are among heavily ...